In summary, I would say this is a good example of Applebee's and I've scored it on the basis of what it is meant to be. and that's usually good news for profit margins unless the restaurant really needs to turn tables in the peak times. A few less heart-attack-inducing choices may make folk up-spend and order some coffee too. The servings are large - too large in my opinion the dessert menu is too small - a handful of over-rich and over-complicated offerings. The current menu is a little unnecessarily complicated - too many cards handed to you - there is plenty to like and it's difficult to go wrong with one of their burgers, for example. Whereas I always think of Denny's as being a good and reliable breakfast diner, Applebees (to me) is a good evening diner. My wife and I have been to this location several times and we've always been seated quickly, service has been friendly and efficient, the restaurant IS clean and the fare is best described as good comfort food. “And secondarily, we believe, over time, that denigrates the brand.Chains are always difficult to review because the food is generally a known quantity - usually the same from branch to branch - so it is then usually down to factors such as cleanliness, wait time and service. “And our franchisees don’t make money that way, and we care about our franchisees’ profitability. “We believe in organic real value and price value and believe that discounting, well, first of all, it never pays,” Ms. “So it’s really getting people to come back more often as opposed to trying to go after people who have never been to an Applebee’s or haven’t been in 10 years type of thing.”Ī strategy that does not figure into Applebee’s growth plan is aggressive discounting, which is used by many of its casual dining competitors, Ms. “The truth of the matter is there’s a lot of consistent users we just want them to come back more frequently,” she said. The menu revamp, along with improving consistency and speed of service in the restaurants, is part of efforts to improve perceptions of the brand and increase traffic from Applebee’s current customers, Ms. More menu items are slated to launch over the next 18 months, she said.Īpplebee’s introduced a new Pub Diet menu, featuring pepper-crusted sirloin with whole grains. “There’s no question that the appetizers and the Pub Diet and all that had a substantial impact,” Ms. As a good neighbor, we understand that choice and information is a priority for guests. We are proud to offer a variety of delicious favorites. The items contain fewer than 600 calories. Applebee’s® is committed to serving delicious food - just the way you like it. Options include pepper-crusted sirloin with whole grains, shrimp and broccoli cavatappi, cedar grilled lemon chicken, and savory cedar salmon. The sandwiches are served with free refills of french fries or house-made chips.Įarlier this year, Applebee’s introduced a new appetizers platform and Pub Diet menu, featuring classic pub-style dishes made healthier. The new handhelds menu at Applebee’s includes a steak sandwich with beer cheese and fried jalapeños on ciabatta a turkey sandwich topped with Swiss cheese, sriracha chile lime sauce and slaw on potato bread and a grilled maple bacon chicken wrap. Jungle Cruise is set to release in theaters and on Disney+ Premier Access on July 30th, and if you were planning to watch it with a dinner-and-a-movie kind. Applebee's Menu Last Update: Order Online Appetizers & Bar Snacks Fire-Grilled Salads Fire-Grilled & Chef Selections Chicken Salads Pasta, Seafood, & More Handhelds Burgers Desserts Extras Kid’s Menu Beverages Catering DISCLAIMER: Information shown on the website may not cover recent changes. “Of course, we remain committed to innovation at both brands and building a platform for sustainable growth, including a potential acquisition that is a strategic fit and does not compete with our two current brands,” Ms. Revenues for the quarter totaled $171,549,000, up from $160,521,000 the year before.ĭuring the quarter, domestic system-wide same-restaurant sales grew 1% at Applebee’s and 6.2% at IHOP, marking the latter chain’s highest quarterly increase in more than a decade. Earnings were driven by significantly lower interest expense as a result of a debt refinancing completed in late 2014 and higher gross segment profit as a result of increases in domestic same-restaurant sales at both brands and IHOP restaurant development over the past 12 months. For the second quarter ended June 30, DineEquity had net income of $29,897,000, equal to $1.41 per share on the common stock, up from $19,167,000, or $1 per share, for the prior-year period.
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